Moment of Truth

Photo by J Eichhorst

Athlete: Josh Bishop

In the backcountry, there is this feeling between the instant that you pop and the impact from landing your trick where cognitive thought stops and everything comes into focus. It's a split second where you see the exact outcome of the trick prior to it happening. Your grab, body position, and how you ride away all come naturally as you stare down that small patch of transition on the other side.

This winter, we encourage you to find your moment of truth and want to keep you looking fresh as you ride away from that perfect trick, on the perfect day, surrounded by friends.